Fletcher is a multi-disciplinary creative who specialises in brand development. Working in-house for over 10 years with medium sized businesses he leverages off his design background to apply customer-focused digital marketing strategies to build brand recognition, expand operations online and ultimately grow sales.


2004 – 2006
Diploma of Graphic Design
Advanced Diploma of Graphic Design
Holmesglen Institute of TAFE (2004 – 2006)

Certificate 5 in retail
Chisholm Institute

2002- 2003
Certificate 2 in Arts & Interactive Multimedia
Chisholm Institute

1997 – 2003
High School Diploma
Mount Eliza Secondary College

Employment History

Iron Edge / 2012 - present (full time)

Position: Creative Director

Project management, including overseeing marketing campaigns, events and briefs from senior management

Developing and managing web presence, including scheduled & transactional targeted email marketing programs, SEO and social media campaigns

Approving all outgoing artwork, printer proofs and press checks

Creating work flow structures, reviewing daily work schedules, ensuring deadlines are met

Maintaining quality control, consistency and brand recognition

Creative direction of photography

Bringing technology and new ideas to senior management, through recognising emerging trends learned through conferences and research

Perry Watson Design / 2011 - 2012 (Part Time)

Position: Graphic Designer

Designing layouts for various publications

Branding concept & design for presentation to clients

Signage and environmental designs

Website concepts & layouts

PaddleMag / 2011 - 2013 (Part Time)

Position: Graphic Designer

Concept Design and quarterly production

Designing user-focused layouts with high visual impact

Creating interactive PDFs

Electronic Direct Mail (EDM) design and distribution

Outer Edge Magazine / 2008 - 2009 (Part Time)

Position: Graphic Designer

Working with the Editor and Creative Director to conceptualise and implement concepts

Designing user-focused layouts with high visual impact

Anaconda / 2006 - 2009 (Full Time)

Position: Graphic Designer

Collaborating with buying and marketing teams to coordinate catalogue production

Creating artwork for press, packaging and digital marketing campaigns

Designing the website, packaging, catalogue and products for Anaconda’s 8 exclusive in-house brands

In-store environmental designs, visual merchandising and signage

Freelance / 2006 - Present (Ongoing)

For the last 10 years I have worked with a number of small businesses to develop brand recognition & ROI through design and customer-focused digital marketing strategies.

My services have included:

Brand concept & identity

Branding Language

Print & digital communication

Website design

Ecommerce stores

UX design


Product photography

Product design

Product Packaging

Social media

Branded content (eBooks, video, white papers)

On-boarding & Transactional emails

Abandoned cart campaigns

Electronic Direct Mail

Customer-appreciation & re-engagement emails

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